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3DPlay

3DPlay channel branding solution combines real-time data into 2D/3D graphics, videos, and audio

 

 

3DPlay is a flexible and powerful multi-channel control for channel branding. 3DPlay provides a perfect solution for multiple tickers, promo over credits, coming up next, squeeze back video, and any other type of channel branding graphics.

 

Easy to use and intuitive

3DPlay is based on action button philosophy: using the drag and drop methodology, the operator combines graphics, content, and animation. 3DPlay enables complete user interface flexibility by providing split panels, containers to store grouped items, etc.

 

3DPlay is template based system. Templates are produced using Orad's 3Designer authoring software. Animations are easily created, and variable elements in the scene are assigned and filled with real-time information. Information can be pumped from external databases or typed in manually.

 

3DPlay allows the operator to introduce logic and rules to the graphics. The rules and logic do not require programming leaving the code intact.

 

Seamless workflow

3DPlay’s configurable playlist enables the user to run events sequentially in several modes: synched to automation, time code, and manually. 3DPlay’s playlist is intelligent; users are automatically made aware of possible issues relating changes made on the fly.

 

Graphics can be executed either through an interface to all major automation protocols (CII, VDCP, USC), GPI triggering or manually by the operator.

 

The 3DPlay Browser module allows operators to introduce graphic items into the scheduling and automation systems. By using the 3DPlay Browser, the operator selects the relevant graphic and populates it with data, previews it on his local PC and then publishes it to the automation or traffic system by dragging and dropping the selected combination.

 

3DPlay enables the user to collect and archive all related data, including images, clips, etc, to be extracted in the playout center along with its environment and path.

 

One of the unique capabilities of 3DPlay is its ability to store multiple actions within a single command from the automation system. All actions can be hosted in a single secondary event in the automation system, thus significantly simplifying the workflow and dramatically reducing the number of secondary events.

 

Graphic asset management

Thanks to 3DPlay’s storage architecture, everything can be registered to a central database with metadata fields, to be later searched and managed.

 

Fully redundant 24/7 system

3DPlay can be implemented either on the up or downstream signal. 3DPlay is based on Orad’s HDVG, which was designed to address the specific needs of the broadcasting market.

 

The HDVG is a HD/SD switchable platform. A Linux operating system is used for reliability; dual power supply is used and RAID 1 system configuration is implemented. Mechanical and software bypasses are used, ensuring faultless production.

 

Rich content with video clips

3DPlay can trigger multiple clips at the same time with real-time 3D graphics. 3DPlay supports all commonly used file formats such as AVI, Quick Time (with/without Alpha), DV, DVC25, and MPEG. Files from different formats can co-exist and be triggered at the same time negating the need to trans-code them to a unified file format in advance. The clips can be stored either locally or streamed over the network from a centralized server in real-time.

 

Multiple tickers can be displayed with control over speed, number of loops, content updates and more.

3DPlay can execute multiple tickers, crawls and rolls in any direction or speed. The ticker content can be introduced either manually or from external databases.

 

Ingest of video clips

3DPlay now enables the user to record any video stream into the system. The recording can be either in high quality to be played back later or low quality for graphics verification purposes.

 

Embedded audio capabilities

3DPlay can control and manipulate 16 mono/ 8 stereo embedded audio channels which can be mixed with additional inputs and with audio clip files to a single output. The user has full control over volume level, cross fading and other mixing features of the embedded audio.

 


3DPlay Key Features

  • An ultimate downstreamupstream  channel branding solution
  • Template based system with control over real-time data
  • Interfaces to external databases
  • Easy to make action button for creating a tailor made user interface
  • Configurable and intelligent playlist
  • Collects and archives data
  • Splits and contains items for a flexible user interface
  • Drag and drop based operation
  • 3D and 2D graphics with key frame animation editor
  • 3D and 2D DVE effects
  • Triggering through automation systems, GPI triggers or manually
  • Multiple tickers
  • Playout of multiple clips in various formats such as: AVI, Quick Time, DV, DV25, and MPEG
  • Fully redundant
  • HD and SD compatible
  • Mechanical and software bypass
  • Support for multiple video insertions in HD and SD
  • Linux based operating system
  • Embedded audio support
  • Multi format clip playout support

 

  

 

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